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An empire of book list blogs, the mermaid taking over Google search in Norway, and the company that randomly sends you pizzas.
Deeper down the rabbit hole:
✏ Thought of the week
The rise of FTX (link)
Rethinking books? (link)
Math. The simplest math problem nobody can solve (video)
Simple systems have less downtime (link)
Long Read. The Segway story (link)
Gambling and feedback loops (link)
How Michael Dell turned his company around (link)
Growth. How to hack Product Hunt launch (link)
A movie you knew nothing about going in & blew you away (twitter)
The mermaid taking over Google search in Norway (link)
How deepfake Tom Cruise turned into a real company (link)
Will creator tokens precede community tokens? (link)
Niches. I came across this site last week, orderofbooks.com. Doesn’t look like much, but turns out it’s part of a mini content empire grossing ~$50k/mo off of book lists like these. That site alone ranks for over 100k keywords and brings in over 80k uniques per month.
Ethereum just activated the London hard fork.
I started reading about MSCHF and went down a rabbit hole. He drops a new product every two weeks and some of them go wildly viral. Bad Unicorn is another project that does essentially the same thing.
Google might have just discovered a new form of matter called time crystals. Enter quantum computing.
HeyGo is a platform where you can book virtual tours from all over the world.
You can get a trademark from Fiverr for $200.
Bubble put out tutorials on how to clone major tech companies’ websites, and it’s pretty well done.
Random Pizza is a subscription service that randomly sends you pizzas a few times a month. And it actually gets subscribers.
Wordpress still owns the internet.
✏ Thought of the Week
Which type of society are we living in: sovereign, discipline, or control?
Until next week,
The Rabbit Hole was brought to you this week by Under The Radar.