Online lenders made tons of fake PPP loans, candles have become a status symbol, and no more squeezing the toothpaste tube
Deeper down the rabbit hole:
✏ Thought of the week
Fake PPP loans - Kabbage made a bunch of them (link)
Calm funds and calm capitalists (link)
Candles became the lockdowns de facto status symbol (link)
Philosophy. Death: A brief guide (link)
The limits to blockchain scalability (link)
How Pixar uses hyper-colors to hack your brain (link)
The 40 year old man with a $10mm Pokemon collection (link)
First interview with Raghavan from Google (link)
The new browser wars heat up (link)
How do rolling funds and syndicates work? (link)
How to go viral (link)
Build your own million dollar spreadsheet (link)
Marketing. How we scaled LeadFeeder’s signups (link)
Brainstorming Shopify for Saas (link)
Psychology. The Barnum effect (link)
Will NFTs transform tattoos into bankable art? (link)
Growth Hack. I love the business of selling data. That’s why I loved when I got a Reddit message from the guy who started Secret Subreddits. Smart idea - he sells a subscription to a list of subreddits with no moderator so that SEOs can snag links or marketers can promote their business. But the growth hack he is using is even better. I think he used something like this phantom to pull all posts from /r/smallbusiness and reached out to all the authors.
River Runner is a really cool map tool somebody built. You choose anywhere in the US to let a raindrop fall, and it will show you it’s route to the ocean through creeks, streams, and rivers.
Breadcrumbs looks like a promising startup. They are making lead-scoring as a service.
Cubit Planning seems like a good idea. They sell curated government data to small businesses.
Mint Gate is a cool new startup that’s letting you gate content for NFT holders or token holders. Collab.land is similar. I used the latter to get into the Bored Ape discord group - seems like these have some really cool implications for communities of the future.
LiquiGlide made a technology that let’s you use every last bit of toothpaste without squeezing too hard. You heard it here first.
Watch and Learn is a subreddit that posts interesting and sometimes off-kilter educational videos. I got hooked on it.
The US Federal Reserve is developing a white paper on making it’s own cryptocurrency.
Fireflies raised $14mm to help transcribe video conferencing calls.
Zero to Marketing is a new newsletter that has some good nuggets.
This map of the internet in 2021 by Halcyon Maps is pretty cool.
✏ Thought of the Week
Millennials hold half the proportion of wealth that Gen X did at this age. And Zuck has close to half of all millennial wealth.
Until next week,
About the Rabbit Hole
My name is Rob Stretch and I work in marketing in the Midwest. This newsletter is comprised of things I find interesting: business, finance, alt investing, marketing/growth, entrepreneurship, philosophy, mythology, music, side-hustles, crypto, NFTs, and whatever else.