The Rabbit Hole #025

The one where I bought the Ape


The Flamin’ Hot Cheetos origin story is a lie, people are gonna start drinking toilet water, and a big rumor in the fractional investing world

Deeper down the rabbit hole:

📰 Snippets

🌏 Explore

✏ Thought of the week

📰 Snippets

  • The great Flamin’ Hot Cheetos fabrication (link)

  • The original vision of the internet is making a comeback (link)

  • What is toilet-to-tap? (link)

  • Essay. What is Amazon? (link)

  • Solana says it’s far faster than Ethereum (link)

  • Politics. Rise of the Thielists (link)

  • Airbnb was at a crossroads (link)

  • This Dogecoin millionaire isn’t selling (link)

  • What is proof of stake? (link)

  • Why CAPTCHAs are getting harder to solve (video)

  • Deep dive into fractional sneaker markets (link)

  • 80 takeaways on virality (twitter)

  • Science. How many birds are there in the world? (link)

  • How a $10k poker win changed how I think (link)

  • Distribution and Demand (link)

🌏 Explore

✏ Thought of the Week

Last week I posted a Hacker News thread about the book publishing industry. The distribution of the industry is crazy - in 2020, only 0.1% of the 2.6mm books published sold over 100,000 copies.

Until next week,


About the Rabbit Hole

My name is Rob Stretch and I work in marketing in the Midwest. This newsletter is comprised of things I find interesting: business, finance, alt investing, marketing/growth, entrepreneurship, philosophy, mythology, music, side-hustles, crypto, NFTs, and whatever else.