Back at it with a few new sections and more content.

Reply if you have cool stuff to share and I’ll give you a shout out if I post it.

-Stretch

This week’s edition:

👑 Feature: Guerilla Marketing

📰 Snippets

🌏 Explore

💼 Random Business Idea

✏ Thought of the week

✉ Mailbag

👑 Lights out, Guerilla Marketing

Everybody enjoys a good marketing stunt. They can be a great way to attract earned media on a shoestring budget.

Here are some of my personal favorite marketing stunts & tactics:

• Steve-O recently duct-taped himself to a Billboard in L.A.

• Nathan Fielder is an OG at these stunts. He got a ton of press with Dumb Starbucks but my favorite was his viral Petting Zoo video

• Mark Benioff has some serious guerrilla marketing chops

• Remember when WePay ‘iced’ Paypal?

• Half.com bought naming rights to its own city in Oregon. A little bit closer to home we have Uranus, MO (I’ve been there and it’s just like it sounds)

• Shep Gordon in a silver-back when it comes to guerilla marketing. His Piccadilly Circus stunt for Alice Cooper was legendary

• Ryan Holiday wrote the book on this kind of marketing.

• In a particularly clever display of newsjacking, an Australian company offered ‘crocodile insurance’ for an Obama visit

Have other marketing stunts that generated tons of eyeballs? Reply to the mailbag.

📰 Snippets

Some articles I was digging this week.

• Read of the week. Million dollar portfolio as a side project. (link)

• Some simple math to set up a sales team (link)

• How to build an online community (link)

• Can he save Barnes & Noble? (link)

• The man who discovered Forrest Fenn’s treasure (link)

• What conspiracy theory do you believe is true [Reddit] (link)

• Thoughts on a Biden tax plan (link)

• VPNs are a $20B market. What exactly is a VPN ayway? (link)

• Anticipating the “death effect” in art valuation (link)

• Madagascar and the vanilla industry (link)

• The billion dollar email company I hadn’t heard of (with a $10 domain name) (link)

• Long read. The Art of Building the Impossible (link)

🌏 Explore

• Started using Figma and finally realize what it’s all about. Figma > Photoshop

• I started using Zero again this week for intermittent fasting. Awesome app. (link)

• Continuous glucose monitors... I’m on the Levels waitlist - who has one? (link)

• Unrelated health note… Microbiome startups just passed $1B in funding (link)

• The site where long term bets are held accountable (link)

• Good business model alert. Italic is a subscription e-commerce platform (link)

• I’ve been looking for companies that sell physical gold. Acre seems like a cool service (link)

💼 Random Business Ideas

Because maybe if I make them public, I’ll stop thinking about them.

• People on Etsy are 3d printing historical figures, composers, presidents, Roman Emperors etc and selling them for $30, $50, even $100. Seems like a lot of markup and lots of good Etsy search volume there.

• Shaan Puri had a great thread on starting a “combine” for youth sports (h/t Jeremyah Grigery)

✏ Thought of the Week

Do you know the difference between a million and a billion?

A million seconds is 11 days. A billion seconds is 31 years.

(h/t MFM podcast)

✉ Mailbag

Adding a mailbag this week like 60 minutes.

Last week’s feature was about fractional alt investments. People sent me some other ones to check out:

• We didn’t hit on real estate but check out Fundrise.com for fractional real estate.

• FarmTogether is a cool one that lets you buy fractions of farms (h/t Alex Blum)

• EquityZen is one that let’s you buy pre-IPO stocks like Space X. Accredited investors only tho.

• FranShares is a new asset class doing this for franchises.

• Still none for domains…

~

Got cool stuff to share? I’ll always give you the ole (h/t). Include your Twitter link.

Until next week.

Stretch

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