Back at it with a few new sections and more content.
Reply if you have cool stuff to share and I’ll give you a shout out if I post it.
-Stretch
This week’s edition:
👑 Feature: Guerilla Marketing
📰 Snippets
🌏 Explore
💼 Random Business Idea
✏ Thought of the week
✉ Mailbag
👑 Lights out, Guerilla Marketing
Everybody enjoys a good marketing stunt. They can be a great way to attract earned media on a shoestring budget.
Here are some of my personal favorite marketing stunts & tactics:
Steve-O recently duct-taped himself to a Billboard in L.A.
Nathan Fielder is an OG at these stunts. He got a ton of press with Dumb Starbucks but my favorite was his viral Petting Zoo video
Mark Benioff has some serious guerrilla marketing chops
Remember when WePay ‘iced’ Paypal?
Half.com bought naming rights to its own city in Oregon. A little bit closer to home we have Uranus, MO (I’ve been there and it’s just like it sounds)
Shep Gordon in a silver-back when it comes to guerilla marketing. His Piccadilly Circus stunt for Alice Cooper was legendary
Ryan Holiday wrote the book on this kind of marketing.
In a particularly clever display of newsjacking, an Australian company offered ‘crocodile insurance’ for an Obama visit
Have other marketing stunts that generated tons of eyeballs? Reply to the mailbag.
📰 Snippets
Some articles I was digging this week.
Read of the week. Million dollar portfolio as a side project. (link)
Some simple math to set up a sales team (link)
How to build an online community (link)
Can he save Barnes & Noble? (link)
The man who discovered Forrest Fenn’s treasure (link)
What conspiracy theory do you believe is true [Reddit] (link)
Thoughts on a Biden tax plan (link)
VPNs are a $20B market. What exactly is a VPN ayway? (link)
Anticipating the “death effect” in art valuation (link)
Madagascar and the vanilla industry (link)
The billion dollar email company I hadn’t heard of (with a $10 domain name) (link)
Long read. The Art of Building the Impossible (link)
🌏 Explore
Started using Figma and finally realize what it’s all about. Figma > Photoshop
I started using Zero again this week for intermittent fasting. Awesome app. (link)
Continuous glucose monitors... I’m on the Levels waitlist - who has one? (link)
Unrelated health note… Microbiome startups just passed $1B in funding (link)
The site where long term bets are held accountable (link)
Good business model alert. Italic is a subscription e-commerce platform (link)
I’ve been looking for companies that sell physical gold. Acre seems like a cool service (link)
💼 Random Business Ideas
Because maybe if I make them public, I’ll stop thinking about them.
People on Etsy are 3d printing historical figures, composers, presidents, Roman Emperors etc and selling them for $30, $50, even $100. Seems like a lot of markup and lots of good Etsy search volume there.
Shaan Puri had a great thread on starting a “combine” for youth sports (h/t Jeremyah Grigery)
✏ Thought of the Week
Do you know the difference between a million and a billion?
A million seconds is 11 days. A billion seconds is 31 years.
(h/t MFM podcast)
✉ Mailbag
Adding a mailbag this week like 60 minutes.
Last week’s feature was about fractional alt investments. People sent me some other ones to check out:
We didn’t hit on real estate but check out Fundrise.com for fractional real estate.
FarmTogether is a cool one that lets you buy fractions of farms (h/t Alex Blum)
EquityZen is one that let’s you buy pre-IPO stocks like Space X. Accredited investors only tho.
FranShares is a new asset class doing this for franchises.
Still none for domains…
~
Got cool stuff to share? I’ll always give you the ole (h/t). Include your Twitter link.
Until next week.
Stretch
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