Back at it with a few new sections and more content.
Reply if you have cool stuff to share and I’ll give you a shout out if I post it.
This week’s edition:
👑 Feature: Guerilla Marketing
💼 Random Business Idea
✏ Thought of the week
👑 Lights out, Guerilla Marketing
Everybody enjoys a good marketing stunt. They can be a great way to attract earned media on a shoestring budget.
Here are some of my personal favorite marketing stunts & tactics:
Steve-O recently duct-taped himself to a Billboard in L.A.
Mark Benioff has some serious guerrilla marketing chops
Remember when WePay ‘iced’ Paypal?
Shep Gordon in a silver-back when it comes to guerilla marketing. His Piccadilly Circus stunt for Alice Cooper was legendary
In a particularly clever display of newsjacking, an Australian company offered ‘crocodile insurance’ for an Obama visit
Have other marketing stunts that generated tons of eyeballs? Reply to the mailbag.
Some articles I was digging this week.
Read of the week. Million dollar portfolio as a side project. (link)
Some simple math to set up a sales team (link)
How to build an online community (link)
Can he save Barnes & Noble? (link)
The man who discovered Forrest Fenn’s treasure (link)
What conspiracy theory do you believe is true [Reddit] (link)
Thoughts on a Biden tax plan (link)
VPNs are a $20B market. What exactly is a VPN ayway? (link)
Anticipating the “death effect” in art valuation (link)
Madagascar and the vanilla industry (link)
The billion dollar email company I hadn’t heard of (with a $10 domain name) (link)
Long read. The Art of Building the Impossible (link)
Started using Figma and finally realize what it’s all about. Figma > Photoshop
I started using Zero again this week for intermittent fasting. Awesome app. (link)
Continuous glucose monitors... I’m on the Levels waitlist - who has one? (link)
Unrelated health note… Microbiome startups just passed $1B in funding (link)
The site where long term bets are held accountable (link)
Good business model alert. Italic is a subscription e-commerce platform (link)
I’ve been looking for companies that sell physical gold. Acre seems like a cool service (link)
💼 Random Business Ideas
Because maybe if I make them public, I’ll stop thinking about them.
People on Etsy are 3d printing historical figures, composers, presidents, Roman Emperors etc and selling them for $30, $50, even $100. Seems like a lot of markup and lots of good Etsy search volume there.
✏ Thought of the Week
Do you know the difference between a million and a billion?
A million seconds is 11 days. A billion seconds is 31 years.
(h/t MFM podcast)
Adding a mailbag this week like 60 minutes.
Last week’s feature was about fractional alt investments. People sent me some other ones to check out:
We didn’t hit on real estate but check out Fundrise.com for fractional real estate.
EquityZen is one that let’s you buy pre-IPO stocks like Space X. Accredited investors only tho.
FranShares is a new asset class doing this for franchises.
Still none for domains…
Got cool stuff to share? I’ll always give you the ole (h/t). Include your Twitter link.
Until next week.
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