Many tools claim to estimate a website’s traffic, but almost all of these claims and promises are misleading.
Many webmasters find useful data from Alexa and similar companies. There are a few problems here though as well. For one, Alexa only indexes larger websites. It will be difficult to find data for medium and smaller sized sites in their database. Second, and even more problematic, they primarily use data from Alexa toolbar users’ browsing patterns. Consider them the Nielsen of the internet.
Smart internet marketers have developed other ways to estimate a website’s traffic. In this article, I will walk you through my favorite method.