Choosing the right domain name is the first step to optimizing valuable organic search engine traffic for your website. This quick post will go over the importance of an exact match domain and give you a few quick tips for finding the perfect domain.
What Makes a Good Domain?
Many factors go into how a website will rank on a search engine such as Google. There are off-page factors like how many people online are linking to and mentioning your website. Also, there are on-page factors such as title tags, alt tags, and the content itself. The website’s domain from the get-go can prove to be a very important boost to getting your website indexed and ranking for a particular keyword.
Great website domains include the keywords you are trying to rank for. The best domains for organic traffic are exact match domains. For example, if you want to rank for “New York Lawyer”, then “NewYorkLawyer.com” would be the strongest domain for you to secure. With minimum effort, you should be able to get an exact match domain indexed for a given keyword. Where it ranks will depend on the competitiveness of the given keyword.
As a general rule, .com, .net, and .org domains will rank the best in search engines. Remember, you can surely rank for a keyword even if the word is not in your domain. For example, Nike ranks well for the keyword “shoes”. However, all else equal, the owner of “shoes.com” will be able to rank higher with less effort than Nike.
Finding Available Domains
Alright, now for the downside of exact match domains… you will have an extremely difficult time finding a good one that isn’t taken. Domainers and webmasters have snagged up most of the good exact match domains that were once available in the market.
Of course, you can attempt to buy these domains from their owners, but that is a topic for a different post. We will cover how to find potential domains that are available for open registration.
The Google Keyword Tool will help you determine which keywords have the potential to generate the most traffic. See my post on how to use the Google Keyword tool here. What most people don’t realize is that you can also use one of the Keyword Tool’s features to help discover which domain names are available in bulk.
My Simple Trick for Finding Available Exact Match Domains
1.) Go to Google’s Keyword Tool
2.) Enter the given keywords you are curious about. We will use “Milwaukee Dentist” as our example.
3.) Google will display its suggestions for keywords that generate the most traffic. Click on the checkbox to select all of these keywords (default view is 50 per page).
4.) Now select “View as Text” on the option bar
5.) Select all the words (Control-A) and then paste them in a word document
6.) Take out all of the spaces by using the replace function in word
7.) Now go to Godaddy.com and select the “Bulk Search” function. Paste in the keyword list with no spaces. Godaddy will give you the option of selecting which TLDs you want to check (.com, .net, .org etc)
8.) Voila! On this particular search, I found that 6 of the exact match domains were available. Couple them with their search volume in the keyword tool and register the domain with the highest potential!
Exact match domains give a powerful edge to your website’s SEO. Hopefully this post will help you research domain availability and register the perfect exact match domain for your niche.
Do you have other tips for finding the perfect exact match domain? Please share them in the comments below.