Let’s face it… As a species, we wouldn’t have gotten very far without utilizing tools. The information age has made life so much easier by leveraging web-based tools to help with our daily tasks.
Below is a list of my 39 favorite tools online. Some of these help me with marketing tasks, some with personal tasks, and some with managing my team. But the thing that all of these tools have in common is that they make my life just a little easier… Read more
Engagement on Facebook and the Talking About This Metric
Maybe you have 1,000,000 likes on your Facebook fan page. Guess what? It doesn’t matter unless your fans are engaged.
Facebook has been making it harder for advertisers to connect with customers. This even includes customers who ALREADY LIKE YOUR PAGE! This is a rude awakening for a lot of marketers.
Why is Facebook doing this you might be asking? It makes complete sense for them. Before Facebook relied heavily on advertising, it didn’t hurt to let marketers and businesses reach people organically through their status updates. But now this is a competitor to their ad product. Facebook has now limited how much fans are seeing content organically from businesses. They are still seeing it, but no where near as much as they once were. Read more
